A video for everyone who has the keys to a vehicle. It is perhaps one of the most intense commercials that I've ever seen and very well made - very moving and very life like. It should have a very strong impact.
A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.
This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyone’s sake; please, drive safely.
Transport Accident Commission Victoria.
Monday 26 March 2012
Drive Carefully
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