Friday, 12 August 2011

Advertise / Advertisers / Advertising


Advertisers like to tell parents that they can always turn off the TV to protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air pollution by making sure they never breathe. Advertising is our environment. We swim in it as fish swim in water. We cannot escape it. Unless, of course, we keep our children home from school and blindfold them whenever they are outside of the house. And never let them play with other children. Even then, advertising's messages are inside our intimate relationships, our homes, our hearts, our heads. - Jean Kilbourne

Advertising is fundamentally persuasion - and persuasion happens to be, not a science, but an art. - William Bernbach

Advertising is legalized lying. - H. G. Wells

Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow. - Bruce Barton

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate. - Claude C. Hopkins

Advertising is the “wonder” in Wonder Bread. - Jef I. Richards

Advertising is the art of convincing people to spend money they don't have for something they don't need. - Will Rogers

Advertising is the art of making whole lies out of half truths. - Edgar A. Shoaff

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away. - Frank Farrington

Advertising is the modern substitute for argument, its function is to make the worse appear the better article. A confused competition of all propagandas – those insults to human nature – is carried on by the most expert psychological methods – for instance, by always repeating a lie. - George Santayana 

Advertising may be described as the science of arresting the human intelligence long enough to get money from it. - Stephen Leacock

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' - Leo Burnett

Advertising, in fact, is the effort of business men to take charge of consumption as well as production. They are not content to supply a demand, as the text-books say; they educate the demand as well. In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it would like. A bewildered child in a toy shop is nothing to the ultimate consumer in the world market of today. To say, then, that advertising is merely a way of calling attention to useful goods is a gorgeous piece of idealization. Advertising is in fact the weed that has grown up because the art of consumption is uncultivated. - Walter Lippmann

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. - Leo Burnett

Good, careful advertising of the steady, never-let-up sort will positively win. It isn't the fisherman who goes thrashing along and fishes the whole length of a stream in an afternoon that gets the fish. It's the quiet chap who finds a likely looking hole and camps out right by it until he gets his fish and then tries another in the same careful way. More than that, this careful fisherman does not get discouraged because Mr. Fish fails to snap up the hook at the first cast. He tries the bait and he tries the flies, and he changes his lure and his point of view until he hits it right. If the business doesn't respond to the advertising, change the advertising. Don't lay it up to the public that your bait doesn't tempt them. - Frank Farrington

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. - Will Rogers

If advertising had a little more respect for the public, the public would have a lot more respect for advertising. - James Randolph Adams

In contemporary society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, log on to the Internet, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using. - Guy W. D. Cook

In good times, people want to advertise; in bad times, they have to. - Bruce Barton

It is this emphasis on value which for many people excludes ads from admission into the canons of art. The value of art, moreover, especially in literature, is often associated with opposition to our detachment from the dominant values of society. In comparison with literature, ads accept and glorify the dominant ideology while literature often rejects and undermines it. The simple fact that ads answer the brief of their clients’ accounts for the common perception that while art is a vehicle of honesty, advertising is more likely to be a vehicle of deceit. - Guy W. D. Cook

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. - Leo Burnett

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.- James Randolph Adams

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. - Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. - Leo Burnett

The most powerful element in advertising is the truth. - William Bernbach

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. - Leo Burnett

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' - Leo Burnett

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