Wednesday 19 February 2020

A Wander in Funan Center

Funan Center was a IT mall specializing in computers, and IT related products and gadgets. It underwent redevelopment in 2016. In 2019, the revamped mall opened, but rebranded itself as a lifestyle mall - an integrated development centred on lifestyle, technology, and the arts.

The new six-storey Funan mall utilise video analytics to study shopper traffic and crowd density, which will help the mall’s owner to adjust tenant mix and placement. It will be Singapore's first "online and offline mall", powered by an ecosystem of sensors, data analytics and facial recognition tools to better understand consumer shopping habits and preferences. The mall assured that the facial recognition function of these directories does not capture or store personal data.

Funan Center wants to project itself as a hip and happening place, and boasts colourful, cool design and layout. The mall hosts a cineplex, an indoor rock climbing wall, a plethora of F&B outlets catering to every palate and pocket.

Funan Center offers visitors more 'out of the box' options; it is a cool and fun place to hang out on a hot, humid day, or on a rainy day, where one can check out the latest mobile phones, try rock climbing and other activities held at the mall, satisfy one's hunger pangs, chat over drinks at one of the many cafes, or watch a movie before heading home.

Check out the roof garden for city view.

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